The Lavender Heart, was founded 11 years ago by Holly Henderson after a successful career as a botanical artist. Using holly and lavender from her family's Whidbey Island farm, Henderson fashioned wreaths and topiaries for national retailers such as Smith & Hawken, Williams Sonoma and Eddie Bauer. Her line of botanical creations was also represented by The Barron Collection Ltd. Here's what this savvy retailer reports:
Whats Hot: Candles, soaps and lotions are always top sellers. Sale of fancy foods such as chocolate and olive oil are up (she frequently adds new products to keep her selection fresh).
Whats Not: Fortunately, there are not any slow selling categories for Henderson. If something doesn't fly out the door she does not hesitate to try something new.
Beyond well-chosen products, Henderson's success rests on her ever-changing displays. She admits that it's a bit more work but it keeps the customers coming back to see what new. Her customers are always greeted warmly as she gets out from behind the counter to help them find the perfect gift. It's clear that Henderson's passions comes straight from the heart.
Above: Holly Henderson next to Compagnie de Provence products. Lavender Heart is located at 2812 Madison Avenue, Seattle, WA 98112.
