8.27.2010

The Jewel in the Crown

If this recession (sorry to use the "r" word) has taught us anything, it's that a gift is still a gift. 

People have not stopped buying gifts. Just think how dysfunctional and miserable we would all be if we stopped gifting! A category that has thrived during this economic is jewelry. Who knew? One of the greatest ironies of our time is that jewelry sales are thriving in this recession. Wouldn't common sense lead one to think otherwise? The fact is that jewelry makes a great gift and the gifting side of consumerism is still well and alive. For retailers who have not yet received the memo, here it is: Buy jewelry, it sells!

Shown Above: Best selling Roost multi-gem earrings.