3.21.2010

Change is Good



Need to reinvigorate your business? Think like a designer. In his book, Change By Design: How Design Thinking Transforms Organizations and Inspires Innovation, Tim Brown shows how using the traditional skills that designers develop, can be used to identify problems and create solutions in collaboration with the people who will benefit from the results. In other words, finding a solution to retail business challenges is a creative process that should involve your CAWstomers.