It's a big year for the University of Washington. Not only was the University among the NCCA's Sweet 16, it's celebrating it's 110 Anniversary. The celebratory mood is definitely helping to drive the already brisk gift sales at the University Bookstore.
Much of the University Bookstore success, is due to the keen eye of their gift buyer, Elisabeth Myers. During her five years as buyer, she's grown the Bookstore's gift sales dramatically. Here's Elisabeth's take on what's hot and what's not:
What's Hot: Cheap and cheerful lines such as Fred, Knock Knock and Unemployed Philosophers Guild are selling well. Family and children's games and puzzles - more people are spending time at home. Lotion sales are also up! Chocolate is a perennial best seller and of course we sell a lot of Roost and Glam.
What's Not: Home decor and candle sales are slowing along with some ceramics except for Rosanna!
According to Myers, "price points and feel good factors are key to selling products." GO DAWGS!
