Go PUBLIC

I love this new bicycle simply know as "PUBLIC."  Founder, Rob Forbes, who also  launched Design Within Reach, envisioned a design-driven bicycle as a means of reclaiming streets and public spaces to develop better human interaction and conversation. According to Forbes, "we’d like to see streets safe enough for kids and old folks to get around on foot or on a bike. The quality and usage of our public spaces is the measure of the success of our democracy. This is why we call ourselves PUBLIC." 

Personally, I like it because it looks like it would be comfortable and fun to ride. It reminds me of my first Schwin bike and the fun I had riding it. I haven't flipped over a product this much since the iPad!