Etsy, a household name among twenty-somethings, is quickly being embraced by baby boomers and retailers looking for unique handmade products. I love Etsy, an online marketplace for buying and selling all things handmade.
Etsy was born out of founder, Robert Kalin's, desire to create a connection between producer and consumer by offering viable alternatives to mass-produced objects commonly found in today's marketplace. Kalin felt the connection between producer and consumer has been lost. He created Etsy to help them reconnect and in his words, "swing the pendulum back to a time when we bought our bread from the baker, food from the grocer, and shoes from the cobbler."
I also think Etsy is where retailers can find great products for their stores. I'm not worried that if you buy things on Etsy, you won't buy from us. That doesn't matter. What matters is that we all do our part to support the efforts of emerging artists and reconnect with the makers of our products.
Click here to start shopping Etsy. To view a video on Etsy, click here.
